Kuwait's AI-Powered Merchant Operating & Growth Ecosystem
Empowering businesses to:
Run Faster. Spend Less. Sell More Profitably.
A Personal Invitation to Build the Gulf’s Next Merchant Technology Powerhouse
You are invited to join B2BMerx as we turn a proven commercial foundation into regional scale.
Why are we confident?
Because we have already built the technology ecosystem, commercial foundation, market access and team required for scale.
This is not an invitation to fund a “startup idea.”
It is an invitation to scale what is already working.
01
MARKET OPPORTUNITY
- Market Gap
- B2BMerx Value Proposition
Merchants Don't Need More Technology.
They Need Better Business Outcomes.
Most merchant technology available in the market today is built to digitise the business.
It can:
Record Transactions
Organize Orders
Track Inventory
Manage Customers
Report Performance
But recording the business is not the same as improving it.
For the merchant, the real questions are:
How can I reduce the cost of running my business?
How can I run my business faster and more efficiently without adding complexity?
How can I increase sales and turn more of that growth into profit?
Most providers solve one part of the merchant’s technology needs.
B2BMerx brings the ecosystem together to improve the economics of the business.
That is the opportunity B2BMerx is built around.
B2BMerx Turns Technology Into Three Economic Outcomes.
Instead of selling merchants disconnected products and features, B2BMerx brings together software, payments, hardware, business solutions, commerce and customer intelligence into one connected technology ecosystem built around three measurable outcomes.
01
RUN FASTER
Increase operational capacity without increasing complexity.
Mobile POS and integrated payments reduce hand-offs between ordering and payment.
Delivery and commerce integrations eliminate repetitive order entry.
Connected hardware and software workflows allow employees to process more transactions with fewer steps and fewer errors.
The Result
- More transactions per employee.
- Shorter customer journeys.
- Higher operational productivity.
02
SPEND LESS
Reduce the cost and friction of running the business.
One connected technology ecosystem reduces fragmented systems, devices, vendors and support relationships.
Integrated solutions and automation reduce manual work, duplicated processes and operational errors.
Direct commerce capabilities can reduce dependency on high-cost third-party channels.
The Result
- Lower operating complexity.
- Better employee efficiency.
- Lower cost to serve each transaction.
03
SELL MORE PROFITABLY
Turn merchant data into measurable growth.
CRM, loyalty and direct ordering create stronger direct customer relationships.
Customer and transaction data reveal opportunities for repeat purchases, customer recovery and direct conversion.
The AI Growth Engine is being built to identify the next-best opportunity, trigger customer action and measure incremental profit created.
The Result
- More repeat customers.
- More direct sales.
- Higher customer value.
- More profitable revenue.
This is the core of B2BMerx.
02
B2BMERX ECOSYSTEM
- Who We Are & What We Do
- Fintech & Integrated Payments
- AI Growth Engine
- Business Model
One Technology Partner. Everything a Merchant Needs to Operate, Sell and Grow Profitably.
B2BMerx empowers businesses to operate more efficiently, sell more and grow more profitably through simple, ready-to-use technology solutions.
From restaurants to retail, we bring together software, payments, hardware, integrations and support through one technology partner.
"Empowering businesses to operate more efficiently and sell more profitably."
01
OPERATE
Run the business efficiently through one connected operating core.
- POS & Cashier
- Inventory & Purchasing
- CRM & Loyalty
- Recipes & Variants
- Kitchen & Stock Workflows
- Branches & Permissions
- Business Reporting
02
PAY
Connect sales and payments in one workflow.
- KNET & Cards
- Integrated SoftPOS
- Mobile Payments
- Payment Links
- Payment-Enabled POS Hardware
03
CONNECT & GROW
Connect sales channels, engage customers and drive more profitable sales.
- Delivery Platforms
- E-commerce
- Online Ordering
- Direct Sales Channels
- Customer Engagement
- Offers & Promotions
- AI-Powered Growth
04
BUSINESS TECHNOLOGY & INFRASTRUCTURE
Equip the business with the physical technology and connected solutions it needs to operate, engage customers and sell.
- Cashier & POS Hardware
- Mobile POS Devices
- Business Mobile Devices
- Self-Service Kiosks
- Digital Signage & Screens
- Content Management Systems (CMS)
- Payment-Enabled Devices
05
DEPLOY & SUPPORT
Deliver the complete technology environment ready for the business to use and scale.
- Installation & Configuration
- System Integration
- Merchant Onboarding
- Training
- After-Sales Support
- Ongoing Technical Support
All connected. All ready to use. All in one place.
From Managing the Sale to Powering the Payment.
B2BMerx has expanded beyond merchant operations into fintech by embedding SoftPOS directly into the cashier workflow — unifying sales and payments, automatically transferring the transaction amount, eliminating manual entry, and reducing errors and checkout friction.
WHY THIS MATTERS FOR B2BMERX
Built-In Integrated SoftPOS
Introduced for the first time in Kuwait by B2BMerx — and creating a differentiated position in the market.
Exclusive Market Advantage
The Boubyan Bank agreement gives B2BMerx an exclusive position in Kuwait for integrated SoftPOS within the cashier workflow.
Deeper Merchant Relationship
B2BMerx sits across both operations and payments.
Recurring + Transaction-Linked Economics
Payments add an ongoing revenue layer tied to merchant activity.
Higher Product Attach
Software, payments and payment-enabled hardware can operate as one connected solution.
Stronger Data Foundation
Operations and payment activity create richer context for reporting, automation and AI-powered growth.
Payments are no longer separate from the B2BMerx ecosystem — they are built into the merchant relationship.
The Ecosystem Creates the Data. AI Turns It Into Growth.
B2BMerx already sits where merchant activity happens:
Orders
Products
Customers
Payments
Inventory
Sales Channels
This operating data creates the foundation for our next layer of value.
01 — DETECT
Identify lapsed customers, buying patterns, product preferences, occasions and potential sales opportunities.
02 — DECIDE
Determine which customer to engage, when to engage them, through which channel and with which offer.
03 — ACT
Launch guided customer journeys through channels such as WhatsApp, SMS and direct ordering.
04 — CONVERT
Turn engagement into a first direct purchase, repeat order, loyalty activation or recovered customer.
05 — PROVE
Measure incremental revenue, commissions avoided and incremental merchant profit.
AI is not being built as another dashboard.
AI is being built as a system of action designed to create measurable merchant growth.
Multiple Ways In. Multiple Layers of Value. One Growing Merchant Relationship.
A Merchant Can Enter Through Any Solution. The Relationship Grows from There.
B2BMerx can acquire a merchant through multiple entry points, then expand the relationship across additional technology and service layers.
MULTIPLE ENTRY POINTS
Software
B2BMerx-owned systems and selected third-party solutions.
Payments
SoftPOS, payment devices, payment links and integrated payment services.
Hardware
POS terminals, mobile devices, kiosks and business technology.
Digital Screens
Commercial displays and digital signage solutions.
Digital Business Solutions
CMS and other business solutions introduced as merchant needs evolve.
LAYERED EXPANSION
Once a merchant enters through any of these points, B2BMerx can expand the relationship across additional layers:
Software Add-ons + Hardware + Payments + Integrations + Commerce & ERP + Digital Solutions + AI Growth
Each merchant can add relevant layers over time — increasing the value delivered without following a fixed product path.
MULTIPLE REVENUE STREAMS
Software Subscriptions | Hardware Margins | Payment Subscriptions | Transaction-Linked Revenue | Integrations & Managed Services | AI Revenue
Recurring subscriptions and transaction-linked revenue continue as additional solutions expand revenue per merchant.
More solutions per merchant → greater merchant ROI → higher account value → stronger retention.
03
MARKET PROOF
- Proven in Market
- Gulf Cup Execution Proof
- Market Access
We Built the Engine While Proving the Market.
B2BMerx has deliberately built its technology, integrations and operating infrastructure alongside real commercial activity — creating a proven foundation for scale.
ESTABLISHED COMMERCIAL BASE:
~600
Customers
Across software, devices, digital screens and technology services.
+1000
of Screens & Kiosks Deployed
Across retail, hospitality and enterprise projects.
37.5%
Repeat Customers
Returned to purchase additional B2BMerx products or services — validating our multi-entry, layered business model.
59%
Customer Expansion Rate
The percentage of customers who expanded beyond their initial purchase — either by purchasing multiple solutions or returning for additional purchases.
LIVE COMMERCIAL PROOF:
Orders & Invoices Processed
Real merchants processed more than one million orders and invoices through B2BMerx systems.
Merchant Sales Processed
More than KWD 21 million in merchant sales have already been processed through B2BMerx systems — not B2BMerx revenue.
System Downtime
in last 24 months
DEMAND VALIDATION & EARLY CONVERSION:
Full-Ecosystem Prospects
Following the initial announcement, 1000 businesses registered interest in B2BMerx’s full ecosystem — integrated POS and built-in payments, services, hardware and connected business solutions.
Total Campaign Spend
Total advertising spend since campaigns began on April 1, 2026, generating early market demand ahead of the full commercial rollout.
Cost per Completed Business Registration
The cost of acquiring a registered business whose complete data is now part of our sales pipeline and can be directly targeted for conversion.
We built with the market, not away from it.
Real customers. Real transactions. Validated demand. An established foundation ready to scale.
Gulf Cup - 2024: Proven Under Real Operational Pressure.
B2BMerx technology was deployed in one of the region’s highest-profile sporting environments.
70+
POS POINTS
Deployed across the Gulf Cup project scope.
89,966
INVOICES
Processed during the event.
KWD 200,112
MERCHANT SALES
In merchant sales processed through the deployed system.
The project required B2BMerx to support high-volume transaction environments where speed, reliability and operational continuity mattered.
Real customers. Real transactions. Real operational pressure.
This was not a product demo.
It was execution at event scale.
An Ecosystem a New Entrant Would Take Years to Replicate.
B2BMerx brings together established technology partnerships, merchant access and local execution capabilities — creating a ready-built foundation for scale.
TECHNOLOGY ECOSYSTEM
ACCESS TO MULTIPLE MERCHANT VERTICALS
Restaurants & Cafés | Retail | Supermarkets | Enterprise | Government | Hospitality | Events | Delivery & Commerce
LOCAL EXECUTION CAPABILITY
Procurement | Deployment | Installation | Integration | Merchant Onboarding | Training | After-Sales Support
04
TEAM & SCALE READINESS
- The Team
- Why Now
The Team Is Built. The Next Phase Is Growth.
B2BMerx has strategically assembled a powerhouse team with the leadership, technical expertise, and operational capabilities required to execute our ambitious scaling plan.
Leadership
MOHAMMAD SHARIF ABURADWAN
Founder & CEO
18+ years building companies, partnerships and market access. Founder of Sharing Group and B2BMerx.
ZAID ALSHEHAB
Co-Founder & Managing Director
20+ years of engineering and operational experience at Kuwait Oil Company (KOC), with expertise in operational excellence, strategic planning and execution.
OMAR AL-KHALIFA
Co-Founder & Business Development Director
Engineer and entrepreneur with experience building and scaling a high-growth Kuwait operation.
AHMED ABDELKARIM
Product Director & Senior AI Consultant
20+ years in ERP, business analysis and enterprise product development, with applied AI capability.
MOHAMMAD AL-SHOUBAKI
Chief Operating Officer
Former Foodics Kuwait sales leader and Qlub Country Director. Leads B2BMerx sales, operations and Customer Success.
Certified Technology & Delivery Team
Our expert technical team holds key industry certifications, ensuring cutting-edge deployment and support across all platforms.
- Android Enterprise Certified Associates
- Samsung Knox Certified Experts
- Odoo-Certified ERP Developers
Capabilities span across: ERP | Software | Integrations | AI | Deployment | Technical Support
Commercial & Execution Infrastructure
- In-House AI Capability: AI is being built internally by team members B2BMerx has invested in and developed over the years into applied AI specialists, creating in-house capability around our merchant data, workflows, and growth use cases.
- Sales & Growth: Proven merchant-technology sales capability developed specifically for the Kuwait market.
- Operations & Customer Success: Dedicated teams for seamless merchant onboarding, deployment, support, and ongoing success.
- Established Sister Company: Sharing Group provides years of built infrastructure across procurement, device distribution, installation, and enterprise relationships.
Product built. Team built. Infrastructure in place. Now we scale.
Kuwait Is Entering a Once-in-a-Cycle Merchant-Technology Window.
THE MERCHANT NEED IS SHIFTING
Merchants no longer need technology that only records and organises the business. They need technology that reduces costs, accelerates operations and drives more profitable sales.
Global proof: Toast reached 171K locations and $2.2B ARR in Q1 2026, while its IQ Grow pilot reported 8%+ average sales growth.
The opportunity is shifting from managing the business to improving its economics.
PAYMENTS AT SCALE
Kuwait's digital payment ecosystem is already robust. In May 2026 alone, there were 91.97 million POS transactions (KWD 1.61 billion) and 33.74 million gateway transactions (KWD 1.437 billion), demonstrating massive scale and widespread adoption.
FORCED DIGITISATION
QAYD / XBRL becomes mandatory from January 2027, pushing merchants towards connected, auditable financial data systems. This regulatory shift creates an immediate need for compliant technology solutions.
B2BMERX IS BUILT FOR THIS CONVERGENCE
Our ecosystem integrates Operations + Payments + Financial Data + AI-Powered Growth, localized for the Gulf market. This is global proof meeting a local market window, powered by B2BMerx execution.
05
GROWTH & INVESTMENT
- Scale Plan
- Investment Opportunity
- The Next Chapter
What Is Next
The Target: 3,000+ Active Paying Locations By 2029.
Intermediate Kuwait Density Milestone
Establish repeatability, operating density and a scalable acquisition engine.
36-Month Downside Case
The minimum operating case against which scale execution is planned.
36-Month Base Target
Active, paying merchant locations across the B2BMerx platform.
Invest at the Point Where B2BMerx Moves from Build to Scale.
KWD 200K
The round funds B2BMerx's transition from a proven commercial and operating base into a scalable merchant operating and growth platform.
OWN THE AI GROWTH ENGINE
KWD 30K | 15% OF THE ROUND
Build and own the Direct Customer Conversion and AI CRM layer — including workflow, data model, orchestration and measurement IP.
BUILD THE SCALE LAYER
- Product Reliability & Security
- Payments & Financial Integrations
- Merchant Acquisition
- Rapid Onboarding
- Customer Success
- AI Development
36-MONTH OPERATING TARGET
- 3,000+ Active Paying Locations
- Multi-product merchant relationships
- Growing recurring revenue engines
- Measurable merchant value creation
- Selective GCC expansion
The Foundation Is Built. The Opportunity Now Is Scale.
B2BMerx enters its next phase with the technology ecosystem, proven market execution, leadership team and commercial infrastructure already in place.
Ready to Explore the Opportunity?
Meet the leadership team. See B2BMerx live. Review the financial model, growth plan and evidence behind the opportunity.
B2BMerx